![]() Using a cross-sectional comparison of nationally representative samples at various points during the corrective campaign, a telephone survey by Armstrong, Gural, and Russ (1983) did reveal a significant reduction in consumers’ belief that Listerine could alleviate colds, but overall levels of acceptance of the false claim remained high. Notwithstanding a $10 million budget, the campaign was only moderately successful ( Wilkie, McNeill, & Mazis, 1984). For 16 months between 19, the company ran an ad campaign in which the cold-related claims were retracted in 5-second disclosures midway through 30-second TV spots. Federal Trade Commission mandated corrective advertising that explicitly withdrew the deceptive claims. Advertisements for Listerine had falsely claimed for more than 50 years that the product helped prevent or reduce the severity of colds and sore throats. ![]() Ultimately, it emerged that the first author of the study had failed to disclose a significant conflict of interest thereafter, most of the coauthors distanced themselves from the study, the journal officially retracted the article, and the first author was eventually found guilty of misconduct and lost his license to practice medicine ( Colgrove & Bayer, 2005 Larson, Cooper, Eskola, Katz, & Ratzan, 2011).Īnother particularly well-documented case of the persistence of mistaken beliefs despite extensive corrective efforts involves the decades-long deceptive advertising for Listerine mouthwash in the U.S. ![]() ![]() More worryingly still, a substantial number of health professionals continued to believe the unsubstantiated claims ( Petrovic, Roberts, & Ramsay, 2001). Nonetheless, in 2002, between 20% and 25% of the public continued to believe in the vaccine-autism link, and a further 39% to 53% continued to believe there was equal evidence on both sides of the debate ( Hargreaves, Lewis, & Speers, 2003). The media subsequently widely reported that none of the original claims had been substantiated. ![]() The UK Department of Health and several other health organizations immediately pointed to the lack of evidence for such claims and urged parents not to reject the vaccine. In the United Kingdom, a 1998 study suggesting a link between a common childhood vaccine and autism generated considerable fear in the general public concerning the safety of the vaccine. All subjects Allied Health Cardiology & Cardiovascular Medicine Dentistry Emergency Medicine & Critical Care Endocrinology & Metabolism Environmental Science General Medicine Geriatrics Infectious Diseases Medico-legal Neurology Nursing Nutrition Obstetrics & Gynecology Oncology Orthopaedics & Sports Medicine Otolaryngology Palliative Medicine & Chronic Care Pediatrics Pharmacology & Toxicology Psychiatry & Psychology Public Health Pulmonary & Respiratory Medicine Radiology Research Methods & Evaluation Rheumatology Surgery Tropical Medicine Veterinary Medicine Cell Biology Clinical Biochemistry Environmental Science Life Sciences Neuroscience Pharmacology & Toxicology Biomedical Engineering Engineering & Computing Environmental Engineering Materials Science Anthropology & Archaeology Communication & Media Studies Criminology & Criminal Justice Cultural Studies Economics & Development Education Environmental Studies Ethnic Studies Family Studies Gender Studies Geography Gerontology & Aging Group Studies History Information Science Interpersonal Violence Language & Linguistics Law Management & Organization Studies Marketing & Hospitality Music Peace Studies & Conflict Resolution Philosophy Politics & International Relations Psychoanalysis Psychology & Counseling Public Administration Regional Studies Religion Research Methods & Evaluation Science & Society Studies Social Work & Social Policy Sociology Special Education Urban Studies & Planning BROWSE JOURNALS ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |